Amazon, United States of America (USA) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
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Amazon’s vast product assortment, competitive price structure and range of fulfilment options have helped it become the largest online retailer in the US According to GlobalData’s Q 3 2021 Consumer Survey, the retailer’s shopper base is skewed towards shoppers aged between 25-54 who account for a 66.8% share.
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Scope
– Amazon attracts a diverse range of customers due to its vast assortment of products and fulfilment options
– The pandemic-induced shift to online boosted Amazon’s fortunes
– The retailer should leverage its existing capabilities to boost its position in the apparel market through initiatives like Amazon Style
Reasons to Buy
– Gain a comprehensive knowledge on Amazon's business and develop a competitive advantage
– Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit
– Analysis of key players in the clothing and footwear segment in the US
Target
Macy’s
Kohl's
Amazon
Ross Dress for Less
TJ Maxx
Marshalls
Nike
Old Navy
Table of Contents
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